Business Excellence Consortium

Competitive Assessments

Overview

The BEC is offering a one-day session examining the importance of competitive analysis. Participants will explore, who the competition is, understand their product offerings, their marketing and sales strategies, who their customers are and why. Participants will be taught the skills to step out of their role as employee, step into the role of a customer and examine alternatives from the customer's point of view. Participants will gain a clear understanding of the importance of customer objectivity and when to do the analysis.

Competitive Assessment Content Includes:

• Techniques on how to evaluate your offering and competitive stance from the customers perspective
• How to separate the wants, needs, and absolutes in identifying parameters of these new product opportunities
• The use of the tools available to help analyze the above

Upon completion, you will be able to:

• Exchange roles to understand how the customer evaluates the market
• Understand the importance of customer's functional equivalency
• Actively contribute to a team in the Planning and Analysis Dispassionately
• Improve the throughput of Business Development Operations
• Draw off of critical expertise available in the arena in a protected Environment

The Business Excellence Consortium at the Milwaukee School of Engineering has partnered with Marconi Product Development Institute, Inc., a consulting group, dedicated to improving the development process through the use of organized, accurate and interdisciplinary practices. This partnership combines real world experience with a proven track record of knowledge transfer resulting in high impact training and implementation support!