Business Excellence Consortium

Evaluating Market Opportunities

Overview

The BEC is offering a one-day session that examines the essential aspects of competitive analysis from both a pure market perspective and functional equivalency perspective. Different methods of generating new products such as brand label or joint ventures will be examined along with planning and decision management relative to costs, market requirements, share and sales interface management. Tools for planning and executing these methods and evaluations will be provided to the participants, enabling them to support their interface with the project group, and to enhance their contributions to a program in a timely and cohesive manner.

Evaluating Market Opportunities Content Includes:

• The essential aspects of:
  • Customer satisfaction
  • Competitive comparison
  • Brand label or build
  • Costing analysis
  • Marketing requirements
  • Market share and interfacing
• The use of the tools available to help analyze the above

Upon completion, you will be able to:

• Examine and project the market place to help identify potential opportunities
• Effectively use specific Planning and Analysis tools to create sustainable competitive advantage
• Accelerate the team in the planning analysis and decision phase
• Improve the accuracy and throughput of Business Development Operations
• Draw off of critical expertise available in the arena of a protected environment