Business Excellence Consortium

Going to Market in a Down Economy

In a down economy, companies need to learn how to drive revenue in ways other than their traditional markets. Many times, companies are too attached to what they produce (products) and lose sight of what they do (capabilities). When companies rediscover what they do, they can open new markets for their capabilities.

To help organizations address the difficulties of a down economy, MSOE's Business Excellence Consortium is offering a 1.5 hour seminar that will help participants learn how to evaluate their capabilities, identify and understand adjacent markets for their capabilities, and how to develop a market launch plan into these adjacent markets.

Specific case studies will be used to illustrate how concentrating on your capabilities versus your products can translate into growth, even in a down economy. Several interactive exercises are part of the seminar to help reinforce key take-aways.

About the instructor

Kurt Schroeder is a Senior Manager and leads the go-to-market solutions consulting practice of Virchow, Krause & Company, LLP. He is a sales and marketing professional with practical experience in managing sales and marketing organizations. With over 25 years of experience, he has solid knowledge in business-to-business and business-to-consumer, as well as channel sales models.