Business Excellence Consortium

Leveraging Lean and Sales & Marketing

This two-hour seminar will focus on two different areas of what best practice companies do in creating value propositions for their customers and the vital role sales and marketing play in providing voice of the customer input to the strategic intent of the organization. Content focuses on how companies become valued as more than just another supplier in the supply chain and reveals what some best practice companies do internally as well as externally to increase market share. It is geared to sales and marketing leaders with Lean business experience.

Seminar content

• What best-practice companies do in creating value propositions for their customers
• The vital role sales and marketing plays in providing voice-of-the-customer input to the strategic intent of the company
• What best-practice companies do differently during their sales calls
• How sales and marketing provide customer feedback to senior leadership

The goal is to achieve "true differentiation," which is not just a theory, but based on actual results of best-practice companies.

Who should attend

Senior leadership team members in Sales, Marketing, Product Development, Operations, and Administration. Anyone involved in strategic or operational planning.

In preparation

Bring questions you may have about challenges you are experiencing with gaining market share or sales and marketing effectiveness.

Upon completion, you will:

• Compare what you are doing in relation to benchmarking against best practices
• Understand what critical information your sales and marketing team should be bringing back to the organization
• Understand what some sales and marketing teams do differently in their processes to close the sale
• Understand why some companies fire their customers
• Understand how to break down the firewall between buyers and senior management
• Understand how your senior management may have to be part of team-based selling