Business Excellence Consortium

Understanding the Market

Discover a proven approach for finding
and developing new market offers!

The BEC is offering a one-day seminar on Leveraging Your Lean Investment. Your Lean and Six Sigma efforts have been a resounding success. Now comes the question, "how do we turn our new capabilities into profitable growth?" For some, your operational improvements alone bring in a healthy amount of new business. For others, your improvements enable you to stay in the game. In either case, your CEO knows that you eventually see diminishing returns unless you combine your new capabilities with innovative and compelling market offers. This seminar introduces a proven and repeatable approach for finding and developing these market offers.

The proven approach:

• A company profiled in the business novel It's Not Luck had lost 1/3 of its sales in the previous three years. After implementing a marketing solution using this framework, they ran off 13 consecutive record months!
• Another company nearly doubled its market share in one year. In the second year it grabbed half as much share again (142% increase in total) and bought out one of its competitors!

Who should attend:

• CEOs, CFOs, VP of Operations, VP of Sales and Marketing, VP of Product Development and any professional interested in this topic!

Upon completion, you will be able to:

• Understand the difference between strategic and tactical market offers
• Understand internal barriers that may be blocking development and execution of strategic market offers
• Recognize the four key relationships that provide the context for any strategic offer
• Recognize the seven generic positioning strategies relative to their business environment