Business Excellence Consortium
Strategic Positioning and Organizational Transformation
| Details | |
|---|---|
| This course has not been scheduled. Please contact the BEC for more information. | |
| Individual Price | |
| BEC Member: | $325 |
| Non-Member: | $455 |
| Organization Price | |
| BEC Member: | $2,500 per day ** |
| Non-Member: | $3,500 per day ** |
| ** Responsible for facilitator's expenses, including travel, lodging and food. | |
| Books & Materials | |
| DiSC Profile | $65 |
The rapid commoditization of markets, products, and organizational selling processes has put undue pricing pressure on almost every company. The perception that any profitable sales dollar is a good sales dollar has proven to be effective in the short term but has failed as a long term strategy. In order to maintain profit margins and fight the commoditization forces, successful organizations have mastered three processes:
- Developing a defendable strategic position in their market(s)
- Creating an organization uniquely designed to deliver on that strategic position
- Devising a sales and marketing process that will attract and land customers who will pay you for delivering on your strategic position
This session is focused on helping you create a process that will help you identify your strategic position, create a deployment plan for organizational transformation, and revamp your sales and marketing processes which will be successful with your new strategic position. It also takes an in-depth look at what the leader(s) of an organizational must do to successfully “transform” their organization.
Who should attend:
- This session is limited to CEO's and Senior Managers who have either direct P&L responsibility or responsibility for Planning, Sales and/or Marketing.
Content Includes:
- Internal and external processes you can use to identify a strategic position
- Strategic Positioning
- Creation of relevant metrics
- Deployment planning
- Role of the CEO and senior executive team in organizational transformation
- Designing an effective sales and marketing processes
Upon completion, you will understand:
- How to create a strategic position
- How to use a wireform to organize the work you must do “on” the business
- How to leverage your deployment plan to ensure implementation throughout your organization
- How to engage your employees in your organizational transformation
- The barriers to organizational change and how to overcome them
- How to redesign your sales and marketing process to support your new strategic position