Business Excellence Consortium

Don't waste a crisis - retool your sales department now!

Based on the USA Book News Award-Winning Book, Selling to Zebras, HOW to CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY, and MORE PROFITABLY.

One of the biggest issues facing many companies in a tight economy is how many sales are they closing. And, just as imporant, how can they close more sales?

To help companies improve closing sales, MSOE's Business Excellence Consortium is offering a two-hour seminar featuring award-winning author Jeff Koser, who will describe the tools and processes that have helped businesses close 90% of the business they pursue.

The seminar will address the issues of:

• Sales cycles getting longer and often ending in no decision
• Prospects saying "all solutions look the same with very little differentiation"
• Decision makers are harder to find and reach
• Discounting is high and getting higher

Who should attend

Executives and managers who are responsible for generating revenue including CEOs and Vice Presidents of Sales, Marketing, Operations, or Service.

Upon completion, you will

• Begin to explore the creation of a repeatable, measurable tool that will help you determine where to focus your best sales and marketing resources
• Understand what a best practice value-based sales cycle includes; how you compare to it; and what value would be created by adjusting the present sales process to a best practice value-based sales process.

Bonus

Each attendee will receive a complimentary copy of Jeff Koser's award-winning book Selling to Zebras: How to Close 90 Percent of the Business You Pursue Faster, More Easily, and More Profitably.